Selling Out?: Hasbro’s Stretch Armstrong and the Flex Fighters

Selling Out?: Hasbro’s Stretch Armstrong and the Flex Fighters

Blog, Cartoons, Reviews
From My Little Pony: Friendship is Magic (2010 – present)  to Transformers: Robots in Disguise (2015 – 2017)  Hasbro Studios has been behind the production of a wide variety of animated television and web series. As one of the largest toy-manufacturing companies in the world, it’s no surprise that the creation of its sudio’s series are directly tied to merchandising.   Hasbro is not the first production company that uses merchandising as a way to justify the hefty financial investment that corresponds with animation. In fact, Disney has used this business strategy for decades in order to increase its project’s revenues outside of the big and small screen. The difference between Disney’s production however, is that storytelling is of upmost priority, while toy sales only follow. On the other hand,…
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